Genocide Of The International Criminal Court - 2245 Words

Introduction Genocide is defined as violent crimes committed against a group of people with the intention to destroy the existence of the group. Usually these crimes are committed against racial, religious, national or ethnical groups. These crimes can vary from simply murder to deliberately inflicting the group’s conditions of life, other crimes such as causing serious bodily or mental harm, imposing measures to prevent births within the group and forcibly transferring children from the group to another group. All these crimes are aimed to serve one goal that is destroy the existence of a certain group, whatever the crime may be it all serves as genocide. In 2002 the International Criminal Court was established to help prevent crimes against humanity. Genocide is one of those crimes the court set forth to prevent, although genocide may seem like a crime that must be listed under crimes against humanity or war crimes, it is the intent of destroying the existence of a certain g roup that separates it from similar crimes. Other acts that are related to genocide are also punishable by law, such as: conspiracy to commit genocide, direct and public incitement to commit genocide, attempt to commit genocide and complicity in genocide. Some of these laws might seem obvious to some of us, but the term genocide was only found in 1944 that is after the Second World War (the holocaust). Nazi Germany or Hitler committed one of the most horrifying genocides in history, killing almost 6Show MoreRelatedCrime And Human Rights : Criminology Of Genocide And Atrocities1451 Words   |  6 PagesFor the book review assignment, I chose to read â€Å"Crime and Human Rights: Criminology of Genocide and Atrocities†. I chose this book, because the study of genocide is interesting to me, in learning about why it happens and how to stop it from happening in the future. In regards to the essay, it is going to be broken into three different parts. The first part, which is plann ed to be about half of the essay, will talk about a couple of the major themes of the book. The second part will consist of showingRead MoreDo We Need An International Criminal Court?1227 Words   |  5 Pages Do we need an international criminal court ? The International Criminal Court (ICC), governed by the Rome Statute, is the first interminable, treaty based, international criminal court established to help end exemptions for the perpetrators of the most serious and heinous crimes of concern to the international community. The ICC was mandated in July of 1998 but was bought into force by July of 2002.1 The Rome Statute is a mutual treaty which serves as the ICC s foundational and leading documentRead MoreThe End Of The Cold War1069 Words   |  5 Pagesreconciliation period were accountability and reconciliation. To facilitate this in two different post conflict environments, two respective tribunals were established. These tribunals were known as the ICTY (The International Criminal Tribunal for the Former Yugoslavia, est.1993) and ICTR (International Criminal Tribunal for Rwanda, est.1994) . The ICTY was formed to address the conflict in former Yugoslavia. The situation started when two of the six republics of Yugoslavia, S lovenia and Croatia, declared theirRead MoreThe International Criminal Court Of The United States1433 Words   |  6 PagesThe International Criminal Court try to not to have history repeat itself The International Criminal Court also known as the (ICC) are a group of judges who investigates and prosecutes individuals that are guilty of crimes such as genocide, war crimes and crimes against humanity and only intervenes when a state cannot intervene or is unwilling to intervene or is an international concern (Understanding the International Criminal Court). Many inhumane corruptions were committed in the past such asRead MoreInternational Criminal Court : An International Tribunal Focused On International Crime1328 Words   |  6 PagesThe International Criminal Court in Den Haag, known as the ICC is the first, and only, permanent international tribunal focused specifically on international crime. Originally established in 2002, the ICC was established with the responsibility of investigating, charging, and prosecuting individuals suspected of ordering or committing genocide, crimes against humanity, and war crimes. ICC was established with the adoption of the Rome Statute of the International Criminal Court in at a diplomaticRead MoreThe Armenian Genocide Committed By The Ottoman Empire1579 Words   |  7 PagesThe Armenian genocide committed by the Ottoman Empire against its minority Armenian population from 1915-1917 left an estimated 1.5 million dead and to date, not one individual has been tried for these egregious crimes. The mass killings of Armenians by the Ottoman Empire in World War I and Jews by the Nazis in World War II shocked the conscience of the international community and led to the creation of the Convention on the Prevention and Punishment of the Crime of Genocide (CPPCG), in order toRead MoreThe And Punishment Of The United Nations1640 Words   |  7 Pagesprotected by special jurisdictions, sanctions, immunities, or amnesties. In 1945, at the Nuremberg Trials, which judged the accused war criminals of Nazi Germany, the international community pledged that never again would it allow monstrous crimes against humanity or genocide to take place. The United Nations recognized the need for an international criminal court to prosecute and punish persons responsible and to help end impunity for these perpetrators of the most serious crimes against humanityRead MoreForensic Anthropology In War Crimes. The End Of The Twentieth1199 Words   |  5 Pagesend of the twentieth century was a particularly dark time in history in regards to human rights abuses and genocide. In 1948, the United Nations proposed and approved the Convention on the Prevention and Punishment of the Crime of Genocide (CPPCG). This convention, put into force in 1951, confirmed that genocide, whether committed in time of peace or in time of war, is a crime under international law and that the contracting parties would undertake actions to prevent and to punish (OHCHR, 1948). SinceRead MoreThe International Criminal Court Is Governed By The Rome Statute1175 Words   |  5 Pages The International Criminal Court, also commonly known by its acronym ICC, is governed by the Rome Statute, which provides the legal basis for a permanent ICC. This court is independently responsible for trying individual’s accused of what they consider to be the gravest crimes to international concern. It considers four types of crimes: genocide, crimes against humanity, crimes of aggression and war crimes. Although anyone can bring a case to the ICC, this court acts as a final resort for whenRead MoreEssay about The United States and The International Criminal Court1727 Words   |  7 PagesThe International Criminal Court (ICC), created in 1998 (Thayer and Ibryamova 2010), is responsible for investigating and prosecuting the most extreme cases, including crimes against humanity, aggressive crimes, war crimes, and genocide. The credibility of this institution, however, has been compromised due to the United States revocation of support and membership. Initially it is i mportant to recognize the arguments against the United States becoming a member state of the ICC and what precipitated

Psychological Treatment Legal And Ethical Issues

Written Assignment 12 Psychological Treatment; Legal and Ethical Issues 1. In actual practice, behavior and cognitive behavior therapists employ a broad-spectrum behavioral treatment and multimodal therapy. Explain. Before understanding why behavior and cognitive behavior therapists utilize these techniques, it is important to understand what they are. Broad-spectrum behavioral treatment implies the eclectic use of psychological techniques to help treat an individual. This can include everything from desensitization to cognitive restructuring. Multimodal therapy is an approach that addresses all modalities of a person’s life in order to provide effective treatment. The multimodal approach is structured around the idea that everything is†¦show more content†¦Other items not considered would be the person’s genetic propensity to both addictive behaviors and body type, how they may be affected mentally or emotionally by their change in appearance, and the possible changes of environments that could be toxic to their success. If broad-spectrum behavioral treatment and multimodal therapy were used, the entirety of the person’s life would be assessed and behavioral treatm ent options that fit each situation would be available. 2. Discuss the difference between technical eclecticism and theoretical eclecticism. Technical eclecticism is when a clinician has a theoretic framework from which they practice regularly, but at times will supplement with other techniques that are derived from theories that do not necessarily fit within their practiced framework. For example, a cognitive behavioral therapist may find that their client is not benefiting from utilizing behavioral techniques and may decide to employ a psychoanalytic technique instead (with consideration that resolving an underlying or unconscious issue may be advantageous before employing something like desensitization). Theoretical eclecticism is different in that the clinician utilizes or combines different schools of theory to create their own framework. Unlike technical eclecticism, theoretical eclecticism does not focus on one theory as the basis of how toShow MoreRelatedLeadership, Consultation, And Ethics958 Words   |  4 PagesEthics Describe how you would work within a professional treatment team to consult, triage, and treat this case. Include a description of the various members of the professional team with whom you would be likely to interact. Additionally, explain the roles and responsibilities of each member of the treatment team. As part of the forensic team one will need to work a long side with a number of people that will help in the treatment of Mr. Mendez. There are different roles that all play andRead MoreLegal Aspects of Professional Psychology1650 Words   |  7 PagesLegal Aspects of Professional Psychology Terri Smith PSYCH/545 Survey of Professional Psychology Dr. Erica Wansel August 26, 2012 Introduction Professional psychology has simplicities that set it apart from other recognized branches of psychology. The twist and turns of professional psychology make it where legal has to be taken into consideration. In any type of medical field legal always play a major role. The patients and clinicians have an obligation to one another to abide by the guidelinesRead MoreEthics Code1617 Words   |  7 Pagesworking with adolescents and children, the guidelines become a little more ambiguous. Adolescents require consent from a legal guardian in most cases to seek treatment, but confidentiality permits some information discussed from being released to the parent that requested the treatment. When working with youth the primary focus can include not only the ethical decision, but the legal and moral decisions, as well. In the article Vocal Cord Operation on a Constantly Screaming Autistic Teen thereRead MoreLegal Aspects of Professional Psychology Essay1665 Words   |  7 PagesLegal Aspects of Professional Psychology George T. Jackson, University of Phoenix Psych 545 Survey of Professional Psychology Dr. Christi Moore, Facilitator Legal Aspects of Professional Psychology There are many areas of professional psychology that are protected, and governed by legal aspects. It is these legal aspects that help to keep everyRead MoreLegal Issues Associated By Clinical Psychology Essay1352 Words   |  6 Pages Name Course Course professor Date of submission 1. Legal issues associated in clinical psychology In clinical psychology, several legal issues do exist, and clinical psychologists must adhere to such legal standards. Two common legal issues are maintaining confidentiality and obtaining written informed consent. In regard to the maintenance of confidentiality, the clinical psychologists must never disclose the records of any patient or client unless required by law. This is a significantRead MoreThe Right Of Prescribe Medication For Psychologist Have Been A Major Goal Of The American Psychological Association984 Words   |  4 PagesThe right to prescribe medication for psychologist have been a hot topic in the mental health field and have been a major goal of the American Psychological Association. In fact, the American Psychological Association have established many different training programs and legislations towards achieving this goal. Today, the state of New Mexico, Louisiana, and Illinois are the three states that have approved prescription rights for psychologist, with many other state have already introduced similarRead MoreThe Argument Of The Insanity Defense895 Words   |  4 Pagespsychologists who administer these assessments associated with determining legal proceeding must also place emphasis on adhering to the Code of Ethics. This could mean the psychologist needs to place emphasis on several areas when determining the adequate outcome. Legally, they have policies, questions, and parameters that the psychologist must adhere to but there is also the possibility of professional biases and errors. The issue that seemed to be prominent in the area of mental illness and the ideaRead MoreUnderstanding Multicultural Concerns May Influence People Essay1345 Words   |  6 Pagesmay influence people are dealt with or that they get any kind of health treatment. Social perspectives of well-being and medical issues may contrast and make a fascinating element in restorative treatment. Errors of or potentially obliviousness toward social contrasts may create violence or confusion which may require therapeutic consideration. This paper analysis two case vignette. Both vignettes deal with ethical and legal guidelines to be considered with working with a diverse culture. Read MoreEthical Dilemmas : Ethical Dilemma1418 Words   |  6 Pagesall healthcare clinicians have or will encounter ethical dilemmas during their clinical operations. Consequently most of them get not training on how to solve the situation. The clinical professionals should be trained on how to resolve ethical dilemma cases, since they are vulnerable to this kind of cases. Ethical dilemmas affect the psychological decisions one makes since they dread transgressing on other imperative moral decisions. Cases of ethical dilemmas affect almost every person regardlessRead MoreThe Practice of Clinical Psychology Workshee965 Words   |  4 PagesWorksheet Answer the following questions. Your response to each question must be at least 150 words in length. 1. What are at least two legal issues associated with clinical psychology? Provide an example of a situation that could be legal but unethical. Explain your response. There are many legal issues that exist in clinical psychology. Two of these legal issues are maintaining confidentiality and getting written consent to treat. A clinical psychologist is required by law to obtain the patients

Bby balooga free essay sample

A little international travel will quickly show you that hip-hop has gone global. From Brazil to England to France to Japan to India to South Africa, young (and some old) people are finding a voice, a sense of style and even a sense of self in hip-hop. While it might appear as though people have shallowly appropriated the style and sounds and arena truly feeling the movement, this Isnt necessarily so.Sure, there are those what some Americans would call Imitators or wannabes who are merely moving through the elements of hip-hop on their way to the next Western pop culture import, but others are integrating the movement into their own local situation. In an article titled Japanese Hip-Hop and the Globalization of Popular Culture, Ian Condor mentions how strange it can be to fly from New York to Tokyo and find teens decked out in the same hip-hop style as those he Just saw in the United States. We will write a custom essay sample on Bby balooga or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page But he points out that, while everything seems the same, its not. The borrowed hip-hop culture is imbued with local cultural dynamics. The local b-boys and b-girls have added their regional flavor to the mix [source: Condor]. In Italy, where hip-hop culture and rap USIA have had a strong and growing following for more than two decades, rappers rhyme In their local dialects. According to a New York Times article, Nearly 50 percent of all Italians still speak In dialect, at least within the family, and the musicality of most dialects adapted well to the rhyme and cadence of rap. The subject of Italian rap music, while more recently is concerned mostly with love and other conventional topics, has included everything from the Mafia to government corruption to homelessness to drug addiction in Italy, not New York [source: Polled]. Musical movements have made their way across geographical divides fore, but hip-hop is more than Just music its a way of life that encompasses physical movement and personal expression. As S. Craig Watkins writes, Yes, hip- hop has been an astonishing moneymaker, but it has been an equally astonishing source of youth expression and empowerment [source: Watkins]. Hip-hops wide reach Is also tied to the centralization of the movement. Watkins points out that record companies, fashion labels, sports franchises, and even food and beverage companies are all selling their products by advertising the hip-hop lifestyle, and how their shoes, soda or sandwiches fit into it. Another key element thats helping spread the hip-hop word is the Internet.At no other point in history have people living in such disparate circumstances and in separate points of the world been able to come together to communicate like they can today. One Web site, Global Grind, aims to be the ultimate online destination for the hip-hop community [source: Global Grind]. Innovator Wrights baby is backed by some heavy hitters, one from hip-hop and one from the online community: Russell Simmons Island Deft Jam Mus ic Group and Backbone investor Excel Ventures [source: Holman]. Global Grind isnt the only hip- pop hotshot on the Information superhighway.Other hip-hop-minded social networking sites Include Blocks and Dance. Blocks is like Namespace. Dance, which Is co-founded by MAC Hammer, goes a step beyond social networking and Includes slow-motion dance tutorials. The site plans to launch regional features, which could have a huge impact on dance styles around the globe. Reportedly, the on Dance and learn the hottest moves in the area before booking a trip [source: Van Buskins]. Visiting the site could give a completely new meaning to the old catchphrase, Its Hammer time!

Positioning and Communications Strategy for a New Weight Loss Drug free essay sample

Excessive weight has become one of the major issues in todays world. This leads to all sorts of health riskssuch as coronary heart diseases, high blood pressure, diabetes, sleep apnea and many more. Furthermore, a research has shown that death rates from cancer were 52% higher in men and 62 % higher in women with excessive weight than in people with normal weight (Eugenia E. Calle 2003). A large proportion of overweight people have been trying to lose their weight in every possible way. However, not every attempt was successful. Due to that, the pharmaceutical industry has been developing and testing a large variety of medicines that are specifically made to help people with weight issues. One of the newest drugs on the market is Metabical, a prescription drug developed by Cambridge Sciences Pharmaceuticals (CSP). Based on the results from clinical trials, Metabical has been proven effective for weight loss of overweight people. The question is how willMetabicalbe introduced to the market? PULL MARKETING The main idea was to advertise Metabical directly to consumers in order to increase the awareness of the product. This strategy was based on pull marketing where the purpose was to attract the customers and make them approach the supplier or seller first. It is not an assertive way of marketing in comparison to push marketing where a seller calls potential customers on the telephone asking whether they would like to purchase a product they might not actually need. In 1997, the Food and Drugs Administration (FDA) has reduced restrictions on direct-to-consumer-advertising concerning drugs. Therefore, the effect of the pull marketing was tremendously positive for the pharmaceutical industry. (Buckley 2003). It is also visible in a study made by Prevention magazine, where doctors whose patients came and asked for a medicine that they had previously seen being advertised, had the tendency to prescribe that same brand of medicine (even though they had different alternatives in mind). Following pull marketing, the strategy included: advertisements on the internet, television and radio. Moreover, print media was being distributed at the same time as the drug was being launched. This distributionwas continued in the same manner throughoutthe first year of the campaign in order to maintain the brand awareness on a high level. After the initial advertisement strategy, additional 100 000 health care pamphlets were distributed. These pamphletscontained a reply card which, if sent, would provide the sender with a sample of the product. The goal behind this campaign was to show the potential customers that Metabical is suitable for people belonging to the BMI range of 25-30. Body Mass index (BMI) is the most common index used for comparing weight and height. The calculations presents whether the weight is appropriate for the person’s height. If the weight is not appropriate,the person can fall in the group of overweight or underfed (Tim J Cole 2000). As mentioned in the article, an abundanceof weight loss pills were made for obese or severely obese people. However, the group of people with the BMI ranging from 25-30 were not suitable for these pillswhich, consequently, did not have any effect on their weight loss. Additionally, CPS has developed a support programme which will not only help in weight reduction but also help maintaining the healthy lifestyle. One of their key concepts in the campaign was: â€Å"Losing weight is tough. You don’t have to do it alone. Let Metabical and your health care provider start you on the road to a healthy weight and better life. † Regarding the support programme, Printup has developed an online contest to attract more customers to buy theproduct and participate in the contest to win a prize. In this contest each user can join in and compete with other users in reducing BMIs by the highest percentage. Not only Printup was making advertisements for consumers, she also developed a strategy to target medical community where advertisements were placed on online medical websites and also printed out in well-known medical journals. Several events were organized especially for medical experts prior to the product launch, one of which was a roundtable discussion. In order to spread the word of the discussion, coverage of this event was done by leading news organizations. DECISION MAKING One of the decision makers in this case are overweight people with a BMI rangefrom 25 to 30. The problem awareness occurs when the overweight person realizes how dissatisfied he/she is with her body image and how the excessive weight negatively affects health. Once the problem is recognized, the search for additional information begins. Usually the information is searched on the internet (medical forums or specialized medical websites), seen in magazines (advertisements in beauty and health magazines), television or even suggested by family and friends who have tried the product before or know someone who has. Additionally, doctors and other health providers will be asked since their medical knowledge is more reliable than of non-medical experts. After the information was gathered, the alternatives are being evaluated. In this case the alternatives are Alli and Xenical. When evaluating the alternatives certain factors will be considered: ingredients, negative side effects, results from other users and price. Since those 2 drugs have negative side effects and have not been proven effective for people with BMI 25-30, the only option is Metabical. Following the purchase, consumer will require some time to use the product and evaluate whether the product has met the expectations and provided desired results. Other decision makersare medical professionals such as general practitioners. They are aware of increasing obesity issue and other health risks that the overweight patients have. Therefore, they will search for information about the latest trends and new drugs on the market which will help solving these types of problems and acquire data from medical journals, medical seminars and conventions or from pharmaceutical representatives. The data needs to contain reliable facts and provide evidence of actual weight loss and beneficial health effect so the practitioner will be able to confidently prescribe the product. Afterwards, the practitioner will evaluate which drug would be the most suitable for each patient. Since Metabical is approved by FDA and has less negative side effects in comparison to Alli and Xenical, Metabical is the only option. MARKET SEGMENTATION The key success to brand building is market segmentation. Printup should make a thorough research onthe potential target customers and focus on two aspects: demographics and psychographics. Primarily, demographical data concerning the number of overweight people within the country will be needed. Based on those numbers, the proportions of male and female target consumers will be calculated and classified based on age, educational level and income. Different educational levels and incomes affect the consumers’ perception significantly. Additionally, psychographic factors will be analysed. This includes lifestyles, interests and opinions towards certain issues (e. g. There is a certain way on how â€Å"ideal clothing size† is perceived in the fashion industry. A large proportion of teenage girls and adolescents will feel that they do not belong to this category and will attempt to lose weight in order to increase their self-esteem). The Target Customer The optimal target consumer of Metabical are overweight (i. e. BMI of 25 to 30) females aged 25-65. This has been justified by an extensive marketing survey carried out in 2007. They survey results showed that 75% of women, which is eventually 10% more than men, are dissatisfied with their current weight as well as appearance. Additionally, 20% more women than men visited a health care provider for an annual physical exam and 15% more females than males stated they want to change their behaviour in order to live a healthy lifestyle. Furthermore according to the results of the survey, approximately twice as many women had been struggling to lose weight during the 5 years prior to the study and even more importantly, nearly twice the numbers of females were dissatisfied with the weight-loss options the market has to offer. This series of results clearly shows that women are the right gender to target. This argument is supported by a research showing that particular aspects, like for instance being female, increase the probability of drug use in weight management (Hulbert-Williams, Mendieta-Tan, Nicholls 2013). Moreover, concerning the income, women within that age group are most likely to have an appropriate income level to afford a costly prescription weight loss drug which is somewhere between $50,000 and $80,000+. Besides these women of this demographic profile will have a college education (plus) which is also reflected in their attitude towards the weight loss process. Rather than aiming for a quick and easy transformation, they are very much aware that losing the required amount of weight will need an entire lifestyle change, incorporating a balanced nutrition and regular exercise, a change which they are willing to make. These women see losing weight also as a way of ensuring to feel better and lead a longer life. They are motivated and willing to change their current behaviour. This description of the optimal target customer matches Metabical’s marketing message. The drug does not only need a successful demand, but much more a long-term demand, which will most probably be ensured by targeting these types of customers. Of course other demographics will also buy and test the product, which is important especially in the introductory phase, where many kinds of customers are attracted, so this might still call for some amendments of the product. Eventually the product should appeal to both men and women. USP and positioning Having already discussed towards which segment(s) the drug will be targeted, it will be essential to filter a unique selling proposition (USP) for Metabical. One factor would be the simplicity of taking the drug as compared to its competitive products. Metabical should be taken only once per day and not once per meal. This is due to the fact that the combination of calosera and meditonan works in a low-dose formulation producing dramatic weight loss for overweight persons. Another feature is that Metabical had some negative side effects if combined with excess fat and calories in the diet, which influenced a healthier nutrition and lifestyle as desired by the target group. In general, it comes with an entire support program in order to complement the pill. The center of the support system is the website that will be developed and will include: Reference materials, a weight loss tracker, food diary, nutritional and calorie calculator and a forum for personal support. This ensures even better results than from only taking the pill since it supports to maintain the healthy weight in the long run. Eventually Metabical is being presented as brand-new weight-loss option which is approved by FDA and endorsed by physicians. Therefore it also reaches most of those 55% of women who visit the doctor annually and are dissatisfied with weight-loss options on the market. It can only be obtained over prescription which makes it again different to other weight-loss supplements. Having this information, the basis for an effective marketing plan will be the right positioning of the drug. Making it only available over prescription gives it an image of being a special product which is approved by the FDA and it gives credibility to its positive effect since people value this to a great extent. Being placed some time on the market, Metabical should develop to perform very well, making it a highly trusted and the most prescribed weight-loss drug. Communications strategy Metabical needs to be communicated to two target audiences, end users and health care providers who write the prescriptions for the drug. As already discussed, the target market consists of overweight females between the age of 25 and 65. The most effective way would be to make use of various communication tools in order consolidate the message of Metabical’s importance. These tools would be a combination of television, radio, different print media and online advertising. Starting with print advertising, pamphlets as well as medical and other health related magazines will be used to place articles and other necessary information about the pill in order to create initial awareness. These print mediums will be placed at doctors’ offices, medical clinics, weight loss facilities and other relevant institutions that promote weight loss and a healthy lifestyle. The should contain the necessary information including the invitation to act, i. e. contact the health care provider to receive more information about the prescription of the drug. Online ads should be effectively placed in order to reach women within the defined target group who are actively searching for weight loss options. Success rates can be measured by number of clicks on the advertisement. Since advertising on the radio but much more on TV is rather costly, these mediums will be used only shortly before the release of the drug, which will also create some kind of drive or hype around the drug. Channels that will be targeted are news channels, health related channels and also channels that women watch frequently in order to reach our target market. Advertising would need to be very heavy at the time of Metabical’s launch and during the first year to establish the name of the drug. The advertising message itself must address the issue of the danger of being overweight. â€Å"Those extra 20 pounds could be killing you. Being overweight leads to heart disease, high blood pressure, diabetes, and gallbladder disease. It’s time to get healthy – Let Metabicalguide you to a happier, healthier you. † would be a suitable message. Additionally it is important to ensure that the FDA approval is also communicated to the target market so that the record is set straight and no initial concerns are likely to arise. The communication to the medical community will be tailored differently. The major source of information will be print ads in popular medical publications and online ads on websites where health care providers receive most of their information about drugs. Information has to be provided about what is behind the drug, i. e. the RD phase, but also how to comply with the regulations meaning prescription of the drug; as well as possible side effects. If we want to bring in the â€Å"shocking† effect here as well, the right message would be â€Å"Atherosclerosis, coronary artery disease, high blood pressure, diabetes, and gallbladder disease. Your overweight patients are dying for help. Introducing Metabical – FDA Approved Weight loss drug. The end of the message gives credibility to the product by stating that the FDA approves the drug. It is essential to be equally successful in the marketing to doctors as patients because if the Medical Community accepts the drug as an effective and safe method of losing weight, more and more doctors will recommend it to patients and positive PR will follow.